Month: April 2020

Silhouette of a person looking through a telescope at the stars

Crafting a Visual Identity: How to Create a Vision Board for Your Start

Introduction In the world of startups, a vision board is more than just an inspirational collage; it’s a strategic tool for defining and communicating your brand’s visual identity. It helps in encapsulating your startup’s personality, values, and aspirations through images, patterns, and colors, which are fundamental in shaping your brand’s identity. The Importance of a …

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Compass laying on a table

7 Things Early Stage Startups are Doing To Navigate Uncertain Times

Introduction We are experiencing an unprecedented time in history. The state of the world is changing on a daily basis, and no one can say with certainty where we’re going to be next month, let alone what you should be doing to move your startup business forward. As a startup marketer and small business founder, …

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A collage of images with a girl making different facial expressions

Defining Your Startup’s Unique Personality

Introduction Have you ever wondered if your startup were a person, how would you describe them? The exercise of characterizing your startup’s personality isn’t just a fun thought experiment; it’s a crucial part of your branding strategy. Why Personality Matters A startup’s personality goes beyond just its visual identity – it’s about how you communicate, …

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