Month: April 2021

SEO vs. SEM: Key Strategies for Early-Stage Tech Startups

In the world of digital marketing for early-stage tech startups, two acronyms reign supreme: SEO (Search Engine Optimization) and SEM (Search Engine Marketing). While these terms are often used interchangeably, they encompass distinct strategies that are critical in driving online visibility and growth for your startup. As a digital marketing expert specializing in early-stage ventures, …

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Use This Marketing Strategy Example for Your Startup

As a startup founder, you will quickly enter the worlds of accounting, human resources, law, and marketing. You will need to make high-level decisions about things that are outside of your expertise — with the hope that your advisers and vendors are looking out for your best interest. One major part of your launch and …

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How To Advertise a Startup Business

One of the most important parts of launching a startup is advertising. The promotional strategies you develop will attract customers who are curious about your products or services. If people don’t know that you exist, how else are they supposed to find your brand? There are two key components of good startup marketing: diversity and …

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