lara@pericusventures.com

Use This Marketing Strategy Example for Your Startup

As a startup founder, you will quickly enter the worlds of accounting, human resources, law, and marketing. You will need to make high-level decisions about things that are outside of your expertise — with the hope that your advisers and vendors are looking out for your best interest. One major part of your launch and …

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Top Marketing Strategies for Early Stage Startups

Businesses have different marketing needs as they grow and evolve. A company that has recently launched has different objectives and target customers than a company at its Series A or B. This means that your startup needs a marketing plan that is tailored to where you are on your startup journey and also takes into …

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How to Do Market Research for a Startup

Marketing trends come and go, but the principles of good business remain. One of the most elementary concepts brought up when starting a business is the four P’s: price, product, promotion, and place. Some investors want to see a breakdown of the four P’s before they agree to fund a startup, and many marketing campaigns are …

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How To Advertise a Startup Business

One of the most important parts of launching a startup is advertising. The promotional strategies you develop will attract customers who are curious about your products or services. If people don’t know that you exist, how else are they supposed to find your brand? There are two key components of good startup marketing: diversity and …

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6 Useful Digital Marketing Tips for Startups

As soon as you launch your startup, the clock starts ticking. To start, you need to grow your customer base, create a steady flow of income, and establish your brand’s credibility within a particular industry. Your time, energy, and resources have never been more valuable. You’re willing to do what it takes to scale your …

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7 Things Early Stage Startups are Doing To Navigate Uncertain Times

Introduction We are experiencing an unprecedented time in history. The state of the world is changing on a daily basis, and no one can say with certainty where we’re going to be next month, let alone what you should be doing to move your startup business forward. As a startup marketer and small business founder, …

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