Lara McKeithan

Marketing Channels

Choosing the Right Marketing Channels for Your Startup: 5 Essential Questions

Introduction Launching a startup comes with a unique set of challenges, especially when it comes to marketing with limited resources. Finding the most effective channels to promote your business isn’t just about trial and error; it involves strategic thinking and a clear understanding of where your efforts will be most impactful. Here are five critical …

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Esoteric Taglines

Rethinking Startup Taglines: Why Clarity Wins Over Catchiness

Introduction In the competitive startup ecosystem, crafting a memorable brand identity is crucial. However, a common pitfall many new companies face is relying too heavily on esoteric taglines that sound appealing but lack substance. It’s time to shift the focus from catchy to clear, emphasizing what your startup genuinely offers. The Problem with Esoteric Taglines …

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4 Ways Startup Founders Can Hurt Marketing Efforts

Introduction A startup founder’s role in shaping their startup’s overall trajectory cannot be overstated. Effective digital marketing for startups is not just about promoting products; it’s about embodying the startup’s mission and vision in every campaign. In this post, we’ll explore common ways the characteristics of startup founders can impact a startup’s marketing plan and …

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Maximizing Impact with Minimal Budget: Marketing Strategies for Seed Stage Startups

Introduction Navigating the initial stages of a startup can be challenging, especially when it comes to marketing with a limited budget. Seed stage startups often face the dual challenge of establishing a market presence and optimizing scarce resources. This blog explores practical, cost-effective marketing strategies that can maximize impact without draining your finances. 1. Understanding …

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The Essential Guide to Marketing Your Pre-Seed Startup

As an early-stage startup, diving into the world of marketing can be as thrilling as it is daunting. With limited resources and the immense pressure to make every dollar count, pre-seed startups face a unique set of challenges. However, with the right strategies, you can set a course for sustainable growth and visibility. I’ve spent …

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5 Phases & Lessons Learned Running A Business Over The Last 5 Years

Introduction In August of 2017, I set out to do something I’d never done before – start my own business. Even though I had dreamed about starting a business for a while, it happened pretty organically. I had connections reaching out to me asking for my help with events and marketing, areas of expertise I …

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SEO vs. SEM: Key Strategies for Early-Stage Tech Startups

In the world of digital marketing for early-stage tech startups, two acronyms reign supreme: SEO (Search Engine Optimization) and SEM (Search Engine Marketing). While these terms are often used interchangeably, they encompass distinct strategies that are critical in driving online visibility and growth for your startup. As a digital marketing expert specializing in early-stage ventures, …

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Use This Marketing Strategy Example for Your Startup

As a startup founder, you will quickly enter the worlds of accounting, human resources, law, and marketing. You will need to make high-level decisions about things that are outside of your expertise — with the hope that your advisers and vendors are looking out for your best interest. One major part of your launch and …

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How To Advertise a Startup Business

One of the most important parts of launching a startup is advertising. The promotional strategies you develop will attract customers who are curious about your products or services. If people don’t know that you exist, how else are they supposed to find your brand? There are two key components of good startup marketing: diversity and …

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Silhouette of a person looking through a telescope at the stars

Crafting a Visual Identity: How to Create a Vision Board for Your Start

Introduction In the world of startups, a vision board is more than just an inspirational collage; it’s a strategic tool for defining and communicating your brand’s visual identity. It helps in encapsulating your startup’s personality, values, and aspirations through images, patterns, and colors, which are fundamental in shaping your brand’s identity. The Importance of a …

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Compass laying on a table

7 Things Early Stage Startups are Doing To Navigate Uncertain Times

Introduction We are experiencing an unprecedented time in history. The state of the world is changing on a daily basis, and no one can say with certainty where we’re going to be next month, let alone what you should be doing to move your startup business forward. As a startup marketer and small business founder, …

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A collage of images with a girl making different facial expressions

Defining Your Startup’s Unique Personality

Introduction Have you ever wondered if your startup were a person, how would you describe them? The exercise of characterizing your startup’s personality isn’t just a fun thought experiment; it’s a crucial part of your branding strategy. Why Personality Matters A startup’s personality goes beyond just its visual identity – it’s about how you communicate, …

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Large boat sailing through the water

Defining Your Startup’s Mission & Vision: A Blueprint for Success

Introduction Every startup needs a clear sense of direction and purpose, and this is where defining your mission and vision becomes crucial. These statements are not just words; they are the guiding stars for your brand, aligning and inspiring your team, and making a promise to your customers. Crafting a Compelling Mission Statement Your mission …

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