With any new tech startup, getting the word out there is crucial. Growing your business through online resources can expedite this process. Two of the most important tools in digital marketing for startups are SEO and SEM. SEO stands for search engine optimization, while SEM stands for search engine marketing. Some people use these terms …
As a startup founder, you will quickly enter the worlds of accounting, human resources, law, and marketing. You will need to make high-level decisions about things that are outside of your expertise — with the hope that your advisers and vendors are looking out for your best interest. One major part of your launch and …
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Businesses have different marketing needs as they grow and evolve. A company that has recently launched has different objectives and target customers than a company at its Series A or B. This means that your startup needs a marketing plan that is tailored to where you are on your startup journey and also takes into …
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Marketing trends come and go, but the principles of good business remain. One of the most elementary concepts brought up when starting a business is the four P’s: price, product, promotion, and place. Some investors want to see a breakdown of the four P’s before they agree to fund a startup, and many marketing campaigns are …
One of the most important parts of launching a startup is advertising. The promotional strategies you develop will attract customers who are curious about your products or services. If people don’t know that you exist, how else are they supposed to find your brand? There are two key components of good startup marketing: diversity and …
As soon as you launch your startup, the clock starts ticking. To start, you need to grow your customer base, create a steady flow of income, and establish your brand’s credibility within a particular industry. Your time, energy, and resources have never been more valuable. You’re willing to do what it takes to scale your …
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