Personal Development

4 Ways Startup Founders Can Hurt Marketing Efforts

Introduction A startup founder’s role in shaping their startup’s overall trajectory cannot be overstated. Effective digital marketing for startups is not just about promoting products; it’s about embodying the startup’s mission and vision in every campaign. In this post, we’ll explore common ways the characteristics of startup founders can impact a startup’s marketing plan and …

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5 Phases & Lessons Learned Running A Business Over The Last 5 Years

Introduction In August of 2017, I set out to do something I’d never done before – start my own business. Even though I had dreamed about starting a business for a while, it happened pretty organically. I had connections reaching out to me asking for my help with events and marketing, areas of expertise I …

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Crafting a Visual Identity: How to Create a Vision Board for Your Start

Introduction In the world of startups, a vision board is more than just an inspirational collage; it’s a strategic tool for defining and communicating your brand’s visual identity. It helps in encapsulating your startup’s personality, values, and aspirations through images, patterns, and colors, which are fundamental in shaping your brand’s identity. The Importance of a …

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7 Things Early Stage Startups are Doing To Navigate Uncertain Times

Introduction We are experiencing an unprecedented time in history. The state of the world is changing on a daily basis, and no one can say with certainty where we’re going to be next month, let alone what you should be doing to move your startup business forward. As a startup marketer and small business founder, …

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Defining Your Startup’s Unique Personality

Introduction Have you ever wondered if your startup were a person, how would you describe them? The exercise of characterizing your startup’s personality isn’t just a fun thought experiment; it’s a crucial part of your branding strategy. Why Personality Matters A startup’s personality goes beyond just its visual identity – it’s about how you communicate, …

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Defining Your Startup’s Mission & Vision: A Blueprint for Success

Introduction Every startup needs a clear sense of direction and purpose, and this is where defining your mission and vision becomes crucial. These statements are not just words; they are the guiding stars for your brand, aligning and inspiring your team, and making a promise to your customers. Crafting a Compelling Mission Statement Your mission …

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