Thought Piece

4 Ways Startup Founders Can Hurt Marketing Efforts

Introduction A startup founder’s role in shaping their startup’s overall trajectory cannot be overstated. Effective digital marketing for startups is not just about promoting products; it’s about embodying the startup’s mission and vision in every campaign. In this post, we’ll explore common ways the characteristics of startup founders can impact a startup’s marketing plan and …

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5 Phases & Lessons Learned Running A Business Over The Last 5 Years

Introduction In August of 2017, I set out to do something I’d never done before – start my own business. Even though I had dreamed about starting a business for a while, it happened pretty organically. I had connections reaching out to me asking for my help with events and marketing, areas of expertise I …

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Compass laying on a table

7 Things Early Stage Startups are Doing To Navigate Uncertain Times

Introduction We are experiencing an unprecedented time in history. The state of the world is changing on a daily basis, and no one can say with certainty where we’re going to be next month, let alone what you should be doing to move your startup business forward. As a startup marketer and small business founder, …

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