If your startup were a person, how would you describe them to your friends or family?
Describing an adventurous person can be very different than talking about someone who is loyal. Being brilliant doesn’t necessarily mean you are lovable. A person’s personality can say a lot about them. Similarly, taking the time to jot down the personality traits of your brand or company will tell a lot about the company you are growing. A brand’s personality is infused in the tone of the content on your website, your sales pitch, the people you hire, and even your customers.
Are you building a brand that is calm, courteous, and honest? Or is your company active, cheerful, and energetic?
Let’s find out.
- Grab a white board or open up a new doc on your computer, and pick out the words below that best describe your company.
- Once you have your list, clean it up by doing a once over to make sure everything on the list resonates. Narrow down words that may be similar like “energetic” and “active.”
- Try to come away with 5-10 words, then narrow it down to one word.
Share your results in the comments below!
Active
Admirable
Adventurous
Anticipative
Appreciative
Articulate
Aspiring
Athletic
Balanced
Brilliant
Calm
Capable
Captivating
Caring
Challenging
Charismatic
Charming
Cheerful
Clean
Clear-headed
Clever
Colorful
Compassionate
Confident
Conscientious
Considerate
Constant
Contemplative
Cooperative
Courageous
Courteous
Creative
Cultured
Curious
Daring
Debonair
Decent
Decisive
Dedicated
Deep
Dignified
Directed
Disciplined
Discreet
Dramatic
Dutiful
Dynamic
Earnest
Educated
Efficient
Elegant
Eloquent
Empathetic
Energetic
Enthusiastic
Esthetic
Exciting
Extraordinary
Fair
Faithful
Farsighted
Felicific
Firm
Flexible
Focused
Forceful
Forgiving
Forthright
Freethinking
Friendly
Fun-loving
Gallant
Generous
Gentle
Genuine
Good-natured
Gracious
Hardworking
Healthy
Hearty
Helpful
Heroic
High-minded
Honest
Honorable
Humble
Humorous
Idealistic
Imaginative
Impressive
Incisive
Incorruptible
Independent
Individualistic
Innovative
Inoffensive
Insightful
Insouciant
Intelligent
Intuitive
Invulnerable
Kind
Knowledge
Leader
Leisurely
Liberal
Logical
Lovable
Loyal
Lyrical
Magnanimous
Many-sided
Masculine
Mature
Methodical
Meticulous
Moderate
Modest
Multi-leveled
Neat
Objective
Observant
Open
Optimistic
Orderly
Organized
Original
Painstaking
Passionate
Patient
Patriotic
Peaceful
Perceptive
Perfectionist
Personable
Persuasive
Playful
Polished
Popular
Practical
Precise
Principled
Profound
Protean
Protective
Providential
Prudent
Punctual
Purposeful
Rational
Realistic
Reflective
Relaxed
Reliable
Resourceful
Respectful
Responsible
Responsive
Reverential
Romantic
Rustic
Sage
Sane
Scholarly
Scrupulous
Secure
Selfless
Self-critical
Self-defacing
Self-denying
Self-reliant
Self-sufficient
Sensitive
Sentimental
Seraphic
Serious
Sexy
Sharing
Shrewd
Simple
Skillful
Sober
Sociable
Solid
Sophisticated
Spontaneous
Sporting
Stable
Steadfast
Steady
Stoic
Strong
Studious
Suave
Subtle
Sweet
Sympathetic
Systematic
Tasteful
Teacherly
Thorough
Tidy
Tolerant
Tractable
Trusting
Uncomplaining
Understanding
Undogmatic
Upright
Urbane
Venturesome
Vivacious
Warm
Well-bred
Well-read
Well-rounded
Winning
Wise
Witty
Youthful
