Lawn Buddy
Case Study
Recently pivoted seed-stage software company rapidly increases sign ups among new target market through advertising, email and content marketing.
300%
MoM Increase in
Sign Ups
500%
Increase in MoM
Conversion Rate
12%
Increased Conversion
Rate from 2% Prior
Start-Up Stage
Seed
Funding
$500K
Registered Users
20,000
Client Since
2017
Marketing strategy Implemented
Email Marketing
Google Paid Advertising
Facebook Advertising
Summary
Lawn Buddy is a B2B SaaS platform allowing lawn care & landscaping companies to streamline their business management processes. Their software includes tools like customer management, electronic invoicing, automatic payments, marketing automation, and yard estimation. When we began working with Lawn Buddy they had recently pivoted from a business model that offered homeowners on-demand lawn & landscaping services, to serving the business owners themselves. Despite having recently changed their focus, they had a strong foundation with a launched product and 2,000 registered users. In our first few months of working together, their goals were to launch a new website, launch and promote a new subscription model, and prepare to capitalize on and onboard an influx of customers during the busiest time of year (“lawn care season”).
Solution
In order to steadily convert customers to the new Lawn Buddy subscription model, we built and managed advertising campaigns on Google and Facebook. By targeting a diverse array of keywords (including brand, competitor, and generic terms), google ads provided a strong source of sign ups and engagement for Lawn Buddy.
In addition, Facebook advertising proved to be highly cost-effective and was the best converting channel for their brand. Due to the start of the lawn care season and throughout our continued optimization, testing, and the launch of new campaigns, we were able to help Lawn Buddy sign more customers monthly than the entire prior year, while keeping ad spend costs low per conversion.
“Pericus Ventures has helped us exponentially increase signups on our website, finding the right places to reach our target market with relevant, engaging content that converted. They are great to work with and has made a huge impact on our business.”
Steven Werner
Founder & CEO, Lawn Buddy
Results & ROI
300% MoM Increase in Signups
500% Increase in
MoM Conversion Rate
Facebook Ads
- Reached an audience of 100,000
- Achieved 25,000 post engagements
- Received 6,000 clicks
- Maintained a cost-per-click (CPC) below $1.00
Google Paid Ads
- Reached an audience of 15,000 per month
- Achieved 4,000 clicks
- Received 6,000 clicks
- Maintained a cost-per-click (CPC) below $1.00
