Lendsmart
Case Study
AI-driven lending platform drives more traffic and increases brand awareness with fresh content and copy, converting banks and Credit Unions into customers.
5000
Website Views from
Direct and Organic Search
10%
Increase in Website
Page Views
1m +
Increased Time Spent on Website to Over a Minute
Start-Up Stage
Seed
Funding
$500K
Registered Users
5,000
Client Since
2020
Marketing strategy Implemented
Website Content
Content Marketing
Summary
Lendsmart is an AI-driven platform that automates and digitizes the lending and home-buying operations. When we first joined the Lendsmart team, it was the beginning of the COVID-19 pandemic, which had a large impact on their industry and created an even greater need for better lending and home buying processes.
Our work with Lendsmart began with designing and building a website that would clearly communicate the benefits of their solution to lenders, banks, and credit unions. In turn, we were able to increase brand awareness and drive organic traffic, incentivizing customers to sign up for a demo and convert. We continued to support Lendsmart with a communication strategy, focused on content marketing and email marketing.
Solution
The current housing market, coupled with the Covid-19 pandemic, provided Lendsmart with an opportunity to meet their audience with a solution when they needed it most.
With so much buzz around the SBA’s PPP loan and Lendsmart’s exciting partnerships, we supported Lendsmart through brand amplification efforts, beginning with a PR and blog strategy. We shared Lendsmart’s exciting news through press releases, leading them to be featured in publications, like InvestorPlace and Global Banking and Finance.
As our relationship continued and Lendsmart experienced tremendous growth, we built out organic blog posts, managed social media sharing, and continued to support them in providing communication efforts for partnerships and news. We complimented our communication strategy by connecting the Lendsmart team with an outsourced sales team for further support. From a regular monthly newsletter to a fine tuned investor strategy, which has resulted in meetings booked, our content marketing efforts helped Lendsmart better communicate with its audience and get results.
“Pericus Ventures has been a great asset to Lendsmart in PR and marketing. They helped us clearly communicate our brand through our website copy and has built out and executed our communication strategy. We can rely on them to deliver clear & succinct copy when we need to communicate with our target market, customers or investors. They have been essential to the growth of our company and a valued partner.”
AK Patel
Founder & CEO, Lendsmart
Lendsmart
Website Design
For an industry disrupting platform like Lendsmart, building a strong, educational website was a necessary first-step for driving traffic and business growth. We worked together to clearly communicate their product and provide resources on their website, encouraging both warm and cold audiences to convert. At the same time, leveraging a design that would bring Lendsmart’s brand personality to life with a seamless user experience.
