Milaner
Case Study

Driving sales and revenue growth for a pre-seed e-commerce retail business through social media advertising and celebrity collaborations.

Milaner Logo

1K%

Increase in
Sales

800%

Increase in
Traffic

84%

Increase in
Conversion Rates
Milaner Logo

Start-Up Stage

Seed

Funding

$500K

Registered Users

2,000

Client Since

2019

Marketing strategy Implemented

Facebook Advertising
Instagram Advertising

Summary

MILANER is a platform enabling Europe’s top luxury artisans to sell directly to consumers and engage in celebrity collaborations for the first time. MILANER prides itself on finding the best of the best and granting the discerning shopper unparalleled personal access. These are the items master artisans love to make and spent their whole lives making perfect.

When we began working with MILANER, they had a strong base of loyal customers with 20K+ Instagram followers and 3K Facebook followers. The MILANER team posts high-quality organic social media content daily that receives a strong engagement and has been a great compliment to our paid advertising efforts. Their main goal in working together was to use paid advertising to promote their newly launch “MILANER Vachetta Woven Handbags” to new customers, as well as retarget & convert engagers (as we see it takes several return engagements).

Solution

To achieve Milaner’s business goals, we formulated a strategy, to focus on 3 main areas:

  1. Reach new customers by targeting audiences similar to current customer profiles with new MILANER merchandise.
  2. Build out Google Shopping & Google Paid Ads to reach buyers shopping for luxury bags.
  3. Retarget and convert customers through Facebook & Instagram Paid Ads. Our Facebook & Instagram Paid Ad Campaigns reached over 1 million consumers in 3 months, with nearly 9,000 monthly clicks, 2.4% Click-Through-Rate (CTR), and 0.18% conversion rate. We did this while maintaining the targeted ad spend per conversion.
Elissa Rossi

“Pericus Ventures was always on time and on budget. No headaches. They truly made a huge impact to our top line.”

Elissa Rossi
Founder & CEO, MILANER

Interested in Working Together?

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