Marketing strategy Implemented
MILANER is a platform enabling Europe’s top luxury artisans to sell directly to consumers and engage in celebrity collaborations for the first time. MILANER prides itself on finding the best of the best and granting the discerning shopper unparalleled personal access. These are the items master artisans love to make and spent their whole lives making perfect.
When we began working with MILANER, they had a strong base of loyal customers with 20K+ Instagram followers and 3K Facebook followers. The MILANER team posts high-quality organic social media content daily that receives a strong engagement and has been a great compliment to our paid advertising efforts. Their main goal in working together was to use paid advertising to promote their newly launch “MILANER Vachetta Woven Handbags” to new customers, as well as retarget & convert engagers (as we see it takes several return engagements).
To achieve Milaner’s business goals, we formulated a strategy, to focus on 3 main areas:
- Reach new customers by targeting audiences similar to current customer profiles with new MILANER merchandise.
- Build out Google Shopping & Google Paid Ads to reach buyers shopping for luxury bags.
- Retarget and convert customers through Facebook & Instagram Paid Ads. Our Facebook & Instagram Paid Ad Campaigns reached over 1 million consumers in 3 months, with nearly 9,000 monthly clicks, 2.4% Click-Through-Rate (CTR), and 0.18% conversion rate. We did this while maintaining the targeted ad spend per conversion.
“Pericus Ventures was always on time and on budget. No headaches. They truly made a huge impact to our top line.”
Founder & CEO, MILANER