Readyfestive
Case Study
Recently launched subscription gift box company secures orders in time for the holiday season through Instagram advertising.
7K +
Website
Visitors
3%
Conversion Rate on
Website Traffic
Start-Up Stage
Pre-Seed
Funding
Bootstrapped
Monthly Traffic
500
Client Since
2019
Marketing strategy Implemented
Instagram Advertising
Summary
ReadyFestive, a seasonal home decor subscription and gift box company, launched just in time before the holiday season. As an early-stage brand, they needed support interpreting campaign results and knowing what numbers to provide investors. We worked to help ReadyFestive determine product market fit through audience testing and natural organic growth with the goal of securing orders for their boxes. We focused on managing and optimizing Instagram advertising campaigns. Along the way, we discovered there was a great interest and need for ReadyFestive’s products!
Solution
Having just launched their brand, ReadyFestive needed to develop an effective digital marketing strategy to understand and reach their target audience. We worked closely with ReadyFestive to design an targeting strategy for their ad creative and determine what resonated best with their audience. We began by testing different creative, and when we discovered what audiences were converting the most, we expanded upon it to significantly reduce our CAC. We were able to help ReadyFestive build out strategic audiences, reach its target demographic, and attain its best order numbers to date!
“Pericus Ventures helped us to navigate and build our Facebook & Instagram Advertising to reach and convert our target market. They helped us to identify ways to reach our target market, build-out engaging copy that drove qualified customers to our website, and catapulted sales for our holiday subscription boxes. With their help, we were able to better understand our CAC and significantly bring it down. PV’s overall guidance and support have been critical to the growth of our business. They are truly a joy to work with and have quickly become a valued member of our team.”
Kristina Barnes & Liz Voelker
Co-Founders, Ready Festive
Results & ROI
- Drove over 7K website visitors
- Maintained a $0.50 cost per click
- Maintained a $16 average CAC over 1 year of initial testing
- Earned a 3% conversion rate on website traffic
- With a 2% CTR and a higher conversion rate, we saw website visitors were a highly qualified audience and most likely to convert
- Maintained a 8:1 LTV to CAC ratio, below a 3:1 ceiling in order to help founders meet demand
